Position: Director, Strategic Communications & Marketing Status: Full Time Location: Anywhere in the U.S. convenient to regular travel Deadline: Open until filled
We are seeking a creative and dynamic storyteller to help us bring our vision of inclusive politics to life. The Director, Strategic Communications & Marketing will steward re:power’s unique voice as a movement educator by using their skills and savvy to lead a multi-platform communications strategy focused on: celebrating the stories of BIPOC leaders, especially women and gender-expansive people; engaging in the broader public dialogue around BIPOC political leadership development; promoting our trainings; elevating the work of our partners; deepening the engagement of our supporters and alumni; and expanding our audience and reach in service of building BIPOC power to achieve our collective liberation.
The Director will report directly to our Managing Director, Organizational Strategy and lead a small in-house communications team as well as an external group of supportive vendors.
The ideal candidate will have experience growing digital reach in the progressive space, managing brand identity and voice for organizations, developing and managing a team, and a demonstrated commitment to BIPOC power-building work.
The Director, Strategic Communications & Marketing will be responsible for developing and executing a comprehensive communications plan calibrated to the department’s budget and rooted in re:power’s core mission objectives.
The Director will guide us in artfully articulating re:power’s expansive vision of building power for BIPOC communities. They will hold and center this big picture while operationalizing a communications strategy as a proactive project manager and team leader who loves to connect the dots between ideas and implementation.
These activities will include:
- Prepare the annual strategy, budget, and work plan for re:power’s communications and marketing activities in close consultation with the Managing Director, Organizational Strategy. And on an ongoing basis, measure and assess these activities and their impact, adjusting strategy, staffing, and budget as needed in consultation with their team and other leaders across the organization.
- Sit on the Director’s Table with other organizational Directors to provide leadership on new and emerging cross-team initiatives.
- Manage a small in-house communications team (including an in-house design and communications manager + social networks manager) as well as a number of consultants (e.g. PR, design, video, web development) to meet the day-to-day tasks of the communications plan in a timely manner and within budget. Oversee department operational matters, training, systems, and processes for this team.
- Develop and oversee re:power’s style guide, ensuring that our voice and presentation is clear and consistent through all communications.
- Oversee re:power’s website (new version is set to roll out in July!) in partnership with the communications staff and external vendors, ensuring that all content represents communications plans and standards.
- Work with our programs team on the ongoing promotion of public programming for the organization to recruit participants from all over the country to our training programs, including drafting and sending emails, directing the social media strategy, and testing innovative promotion strategies.
- Strategically manage and prioritize ongoing media requests, requests for speaking engagements, presence at conferences and writing opportunities for the Executive Director and other key staff within the organization.
- Lead the development, writing, editing, and distribution of op-eds, press releases, statements, and other online communications materials and drive re:power’s media strategy to shift narratives among media influencers and seize proactive news-making and storytelling opportunities.
- Guide writing, production, art direction, storytelling, and dissemination of a wide variety of publications and collateral materials across departments, including reports, brochures, marketing materials, fact sheets, one-pagers, position papers, slide decks, and other materials in support of re:power’s goals.
- Direct infrastructure development and maintenance to manage constituent data within EveryAction CRM, including that of trainers, alumni, donors, and supporters.
- Utilize the full suite of digital tools (email, mobile messaging, social channels, Google Analytics etc.) to develop, grow, and measure the impact of our online community.
- In coordination with the Director of Development and Program Team staff, support fundraising and alumni engagement campaigns through the development of email copy, social media posts, web design, and printed materials.
- Create and test new and innovative list-building strategies to expand our online community and engage our audience in re:power’s work, building our reputation and reach.
The ideal candidate will have the following professional and personal qualities, skills, and characteristics:
Who you are:
- A leader with a deep personal and professional commitment to re:power’s core values.
- Exceptional communicator and storyteller who enjoys contributing to mission-driven work and sharing ideas that move people toward action.
- Creative and practical thinker who can balance bold ideas and vision with ability to operationalize and execute against both short and long term plans and objectives.
- An ongoing learner who seeks continuous improvement and is open to giving and receiving feedback.
- A relationship-builder and networker who genuinely enjoys working collaboratively to create shared outcomes that draw on each person’s unique talents.
- A commited learner who is engaged with ongoing professional development around anti-racist organizational and management strategies.
- Self-motivated and outcome-oriented—you move projects forward despite obstacles and take pride in producing powerful results.
- A great sense of humor—we’re serious about not taking ourselves too seriously!
Your experience and skills:
- 5+ years combined experience in external communications, organizational branding, media engagement, crisis management, social media and website management, communications operations and strategic thinking; 3+ years demonstrated excellence in staff and organization management, including implementation of communication standards;
- Ability to mentor and lead a team of highly capable professionals and aid in their career development;
- Expertise in using asset-based language when communicating about BIPOC communities, rooted in contemporary conversations around race and gender; experience in communications work for BIPOC-centered organizations is highly preferred;
- Experience planning, developing, executing, and assessing comprehensive strategic communications and list-building campaigns;
- Experience managing an online community, alumni community, membership organization and/or public programming;
- Skilled at collaborating with staff at all levels, as well as vendors and advisors, to create compelling materials and build effective relationships with media outlets while developing and maintaining a vibrant, high-quality online presence;
- Ability to develop and execute on a long term vision for the communications team’s functions, integrating and supporting re:power’s analysis, training, and development efforts;
- Experienced in providing strategic insight on communications-related challenges and opportunities that align with organizational mission and plan;
- Ability to manage day-to-day operations and functions of the communications team;
- Exceptional and creative communicator across various contexts, including verbal, written, digital, and interpersonal;
- Deep project management experience and strong ability to juggle competing, time-sensitive priorities;
- Capable of facilitating cross-functional teamwork;
- Capable of working independently with strong self-initiative;
- Willingness to work non-standard hours, including weekends as needed and travel when required (most likely 1–2 times per year for our all-staff retreats);
- Experience working for a non-profit, ideally in the progressive movement
Compensation and Benefits
Compensation for this position is an annual salary of $95,000. In an effort to counter pay inequality, the Director, Strategic Communications & Marketing salary is nonnegotiable and benchmarked to highly competitive markets in the nonprofit sector. re:power offers a comprehensive benefits package with excellent/health/life/disability insurance, including these and other employment-related benefits:
- 90% employer-paid health and dental insurance premiums for staff and their families;
- 100% employer-paid life and disability insurance;
- Exceptionally generous and flexible paid time off;
- 401k retirement benefits with a 4% employer match;
- FSA enrollment;
- 12 weeks of paid parental leave;
- 12 weeks of paid sabbatical leave after 5 years of FT employment.
Application Deadline and Instructions
This position is open until filled, and applications will be reviewed on a rolling basis. To apply, please click here:
Please fill out the application form and upload a resume along with a cover letter detailing your interest in this position along with a communications sample of any kind or length.
We welcome applicants to also include additional relevant samples of their previous work—written reports, links to web-based publications, curriculum, meeting agendas, grant proposals, event invitations, podcasts, pitch letters, press releases, videos—and any other materials demonstrating communication skills or subject matter expertise are welcome, but not required at this stage.
Nonprofit talent agency People Power is the search partner for this hire. We appreciate your time and interest in contributing your talents to re:power’s mission. Thank you! You will receive an email auto-reply to your application. We wish we could respond personally to all applicants, but only those chosen for interview will be contacted. Please do not contact re:power directly to inquire about the status of your application.
Selected applicants will be invited to an initial brief screening interview via phone. Finalists will then be invited to 2 longer-form interviews via video with members of re:power’s executive, director, and staff team. You may also be asked for additional writing samples and/or to meet informally with additional team members.
We welcome your interest and feedback. If you would like to make a confidential inquiry and/or have questions regarding your qualifications for this position, compensation or benefits, our process or internal timeline for hiring, or suggestions for how to improve this announcement or the opportunity itself, please email Kate Brumage at People Power: firstname.lastname@example.org
re:power is an equal opportunity employer. We eagerly invite people of color, Native American and Indigenous people, immigrants, women, genderqueer and nonbinary people, LGBTQ people, people with disabilities, and others to apply for all open positions at re:power.
re:power offers a lively and highly rewarding professional environment. We are committed to creating a world where our lived experiences, perspectives and ideas are fully represented, and that starts first within our organization. This position can be located anywhere in the United States convenient to regular travel.