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Intro to Digital Organizing
January 19 – February 4, 2021
Intro to Digital Organizing is a 3 week course curated to teach organizers the fundamentals of building online campaigns. Participants will learn the skills necessary to develop a digital base and presence for their online work. Modules will focus on making assessments about your audience in order to tailor content; how to build strategic messages & storytelling to cultivate community and move people to action; writing effective emails, and mobile messaging. We will also dive into best practices around social media and digital safety.
Who should apply?
- Organizers and Communications folks who are new to the digital organizing landscape and want to learn the fundamentals of launching or maintaining a digital presence
- Folks who are tasked to take their traditional organizing strategy and use it for online engagement due to COVID-19
- Folks who work for organizations with a digital presence but would like to learn how to be in the role of digital organizing and engagement
- Folks who would like to hone any of the skills listed above
If you fit any of the above descriptions, you should apply!
DATE & TIME
Day(s) of the week: Tuesdays & Thursdays
Dates: Tuesday, January 19th – Thursday, February 4th; 6:30 – 8pm ET
Application Deadline: Friday, January 8th, 2021. Admissions decisions will be made on a rolling basis.
We believe people with more wealth, privilege, and access to money—and who benefit from systems of oppression—should pay more.
If you work at an organization with more than 60 employees, please ask your employer to cover the full cost of this training. If there’s anything that would help you make the request, please let us know.
Ideal applicants come from all walks of life, from seasoned organizers and campaigners looking to sharpen their skills, to beginners who are passionate about organizing and want to start their learning journey. Here are some attributes shared by all our applicants:
Technical Aptitude: Whether you have experience in organizing online or not, we are interested in organizers and campaign practitioners who want to rapidly develop their technical skills.
Organizing Insight: You don’t need to be a professional politico, but we’re looking for applicants with experience doing organizing work on the ground. That work can be tied to grassroots, electoral, and/or issue organizing. We seek to support organizers who are currently part of a campaign effort or are seeking to build one.
Dedication to Inclusive Politics and Intersectional Solutions: At re:power, we center race, class, gender and sexuality across all our trainings – it’s part of our practice of inclusive politics. We want organizers to be open to new ideas regarding it and to the ideas and contributions from their fellow organizers who will reflect our diverse communities.
You will need a technological device capable of connecting to the Internet and downloading data. Windows machines, Macs and Unix boxes all welcome. We will be using Zoom and request that whenever possible, you turn on the video function.
What do people do with their re:power digital organizing training?
Re:power alumni have gone on to be national, regional and deputy data directors on presidential and national issue campaigns; engineers for grassroots organizations, non-profits, and tech companies; GIS and analytics directors for the White House and Federal Government; campaign managers, state directors, trainers and much more.
What’s the schedule? Can I come at different times each week?
We built this cohort with the busy schedules of activists in mind. Each week we will offer two unique sessions on Tuesdays and Thursdays at 6:30pm ET. We highly encourage you to participate in each session of the training series, as the material builds on the skills learned. Attending each session live provides the best opportunity to engage in the materials and discussion. Ultimately we understand the complex lives of organizers and people during the time of COVID, and so each session will also be recorded and available afterwards.
How much time should I expect to spend on the course?
Participants should set aside about 5 hours a week for coursework— including attending live webinar sessions, homework, and biweekly office hours.
Will we receive copies of the materials I saw in class?
Yes. Copies of the slides, handouts and other supplementary materials will be available to all trainees. We thank you in advance for your feedback.
I have a disability / need support or an accommodation.
We are dedicated to supporting all of our trainees in their learning. If you need an accommodation or additional support of any kind, please email firstname.lastname@example.org with “Accommodation Request” in the subject line and we’ll do what we can.
Past requests for support have included, but were not limited to: early access to materials, different colored hand outs, an alternative method for completing quizzes, requesting facilitators speak directly into the camera and more.
If you have any questions, please reach out to email@example.com.