Since campaigns don’t have an unlimited amount of time or money, it is important to be strategic and use resources efficiently. This is done through targeting, which first requires knowing your Win Number. A Win Number is the amount of votes your campaign needs in order to secure victory, also sometimes known as a vote goal. This calculator will help you determine how many votes you need in order to win if there are only two candidates in the race.
You’ll need information about the current number of registered voters in your electorate, as well as the percentage of voter turnout from the last three similar elections in your district. You can make an educated guess to determine the number of votes necessary to win a campaign.