Overview
Intro to Digital Organizing is a three-week course curated to teach organizers the fundamentals of building online campaigns. Participants will learn the skills necessary to develop a digital base and presence for their online work. Modules will focus on making assessments about your audience in order to tailor content; how to build strategic messages & storytelling to cultivate community and move people to action; writing effective emails, and mobile messaging. We will also dive into best practices around social media and digital safety.
Who is this course for?
- Organizers and Communications folks who are new to the digital organizing landscape and want to learn the fundamentals of launching or maintaining a digital presence
- Folks who are tasked to take their traditional organizing strategy and use it for online engagement due to COVID-19
- Folks who work for organizations with a digital presence but would like to learn how to be in the role of digital organizing and engagement
- Folks who would like to hone any of the skills listed above
Ideal applicants come from all walks of life, from seasoned organizers and campaigners looking to sharpen their skills, to beginners who are passionate about organizing and want to start their learning journey. Here are some attributes shared by all our applicants:
Organizing Insight: You don’t need to be a professional politico, but we’re looking for applicants with experience doing organizing work on the ground. That work can be tied to grassroots, electoral, and/or issue organizing. We seek to support organizers who are currently part of a campaign effort or are seeking to build one.
Technical Aptitude: Whether you have experience in organizing online or not, we are interested in organizers and campaign practitioners who want to rapidly develop their technical skills.
Dedication to Inclusive Politics and Intersectional Solutions: At re:power, we center race, class, gender and sexuality across all our trainings—it’s part of our practice of inclusive politics. We want organizers to be open to new ideas regarding it and to the ideas and contributions from their fellow organizers who will reflect our diverse communities.
Lesson Plan
Digital Organizing Foundations
- How is digital organizing different than “organizing”?
- Theory of Change
- Calendaring & Planning Ahead
Digital Tools
- Which social media platforms are best
- Mobile Messaging
- Email Writing
Online Communities
- Finding Your People Online
- Building Online Communities
- Communicating with your base
Questions? Please contact us at digital@repower.org
