Overview
This course focuses on the core skills and decision-making practices necessary to manage voter data for an issue or legislative campaign. You will learn how to use the Voter Activation Network (VAN) to build lists, cut turf, build counts and crosstab reports and more. You will also learn to manage the events calendar and schedule email blasts in EveryAction.
VAN is a toolset used by progressive campaigns and organizations across the country. EveryAction is an accompanying fundraising management platform. Participants will be provided access to a VAN/EveryAction “sandbox” account with sample data for the duration of the course.
Who is this course for?
Volunteers and field organizers: If you are a volunteer or field organizer who has used VAN to enter data or look up voters, this course will take your skills to the next level.
Tech-savvy individuals: This course is appropriate for people who are looking to get into movement data─maybe you’ve never used VAN, but you have experience managing a database. However, if you already know how to cut turf and build counts and crosstab reports, we suggest taking one of our other data and analytics courses.
What will you learn?
- Week 1: Introduction to VAN and Targeting
- Week 2: Building Targets
- Week 3: Walk Lists, Cutting Turf and MiniVAN
- Week 4: Bulk Uploads and Counts/Crosstabs
- Week 5: Forms and Email Blasts
- Week 6: Bringing It All Together—Final Exercise