Overview
This ballot measure training series prepares leaders with the skills and tools to effectively launch and manage ballot measure campaigns. The training provides both shared spaces for organizers to learn with and from colleagues and issue areas as well as specific issue area breakout rooms to allow for deeper planning, coaching, and strategizing.
Who is this course for?
- Grassroots Organizers, Base Builders, Campaigners who want to build inclusive, productive and positive work environments
- Issue-focused organizers who are, or will be receiving, C3 or C4 dollars to manage electoral programs to uplift issue-focused campaigns ie. ballot measures, pro-working class candidates, etc.
- Folks who have 3+ years of organizing experience
What will you learn?
At the end of this training you will:
- Identifying issue campaign, community partners, and tactics
- Developing a campaign budget
- Learning and practicing how to effectively fundraise; grassroots and digital
- Developing and implementing a campaign plan and timeline, including understanding filing deadlines for issue campaigns
- Best practices for values-based messaging and how to effectively communicate the message in person and online
- Building power and growing your base
- Implementing effective voter engagement strategies, including field tactics
- Navigating and securing community endorsements; coalition building
