Overview
This three-week course goes deeper into the strategies and tactics discussed in our Introduction to Digital Organizing course. Session topics will include Design Training, Data Collection & Syncing, Intro to Analytics, A/B Testing, and more. Participants will be able to immediately apply learnings to their day-to-day organizing.
Who is this course for?
- Digital Organizing Experience: Participants should have participated in re:power’s Introduction to Digital Organizing, or have experience using digital tactics such as mass email and peer-to-peer texting to move supporters to take action.
- Organizing Insight: Folks with experience doing organizing work on the ground. That work can be tied to grassroots, electoral, and/or issue organizing. We seek to support organizers who are currently part of a campaign effort or are seeking to build one.
- Technical Aptitude: Organizers and campaign practitioners who want to rapidly develop their technical skills and are excited about challenging themselves to learn new ways of doing the work and partnering with others to come up with creative solutions.
- Data Curious: Folks who are ready to take their digital organizing to the next level by adding principles of data & analytics to their strategy.
What will you learn?
Lesson Plan
- Session 1: Ladder of Engagement
- Session 2: Design for the Movement
- Session 3: Experiments and Tests
- Session 4: Online Ads
- Session 5: Narrative and Storytelling
- Session 6: Rapid Response Activity
