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Digital Advertising

Overview

The Digital Advertising course will equip digital organizers with the knowledge and skills to create impactful digital advertising campaigns. This course aims to foster a deep understanding of how digital advertising campaigns can be harnessed to advocate for social justice and change. We will cover ethical considerations, account setup, strategy, segmentation, creative content, analytics, and ads for multilingual audiences.

*In order to do practice assignments, students will need access to a Meta and YouTube account, EIN Documentation (commonly referred to as a tax ID), Certificate of Incorporation or Formation, Business License, or Form 990. Your organization’s name should match the URL of your website and domain name for the email addresses. If you are unable to access or create an organizational Meta and YouTube account, you can still come to class and learn. Please email digital@repower.org if you have questions.

Who is this for?

  • Organizing Insight: Folks with experience doing organizing work on the ground. That work can be tied to grassroots, electoral, and/or issue organizing. We seek to support organizers who are currently part of a campaign effort or are seeking to build one.
  • Technical Aptitude: Whether you have experience in organizing online or not, we are interested in organizers and campaign practitioners who want to rapidly develop their technical skills. 
  • Graphic Design Experience: Ideal applicants will have a basic understanding of graphic design and/or graphic design tools like Canva.

What will you learn?

Lesson Plan
  • Module 1: Digital Advertising Fundamentals & Ad Account Setup
  • Module 2: Audience, Narrative & Content Development
  • Module 3: Strategic Campaign Planning & Management
  • Module 4: Advanced Targeting Techniques
  • Module 5: Data-Driven Decision-Making & Optimization
  • Module 6: Reporting & Budget Management

Training Dates

  • Jul 1 – Jul 17, 2025

2 weeks

Tuesdays & Thursdays
5:30–7:00 pm ET

$75–$350*

Cancelled

*Please refer to the Training Policies page for more information on our sliding scale system. please reach out to digital@repower.org if you have any questions.

Policies & FAQ

For more information regarding payment, refund policy, and other frequently asked questions, please refer to our Training Policies page. Contact us at digital@repower.org if you require further assistance.

Data Strategy (Self-paced)

Overview

This is a self-paced crash course in “movement data,” with a deep dive into data for legislative advocacy and organizing (including distributed organizing). Participants will have three weeks to practice building an organizing plan with metric goals, learn how models work, and develop tests before coming together with other participants and a re:power trainer to debrief and discuss learnings. They will also investigate and practice working with open data, and assessing the data safety of their organization.

Who is this course for?

  • Staff across departments: This course is helpful for staff across departments: Data, organizing, and digital staff will all find that this course takes their work to the next level.
  • Future Data Managers & Directors: Past students have successfully pivoted to data manager & data director roles after completing this course.
  • Organizing Insight: Folks with experience doing organizing work on the ground. That work can be tied to grassroots, electoral, and/or issue organizing. We seek to support organizers who are currently part of a campaign effort or are seeking to build one.
  • Technical Aptitude: Whether you have experience working directly with data or not, we are interested in organizers who are able to pick up new technical skills quickly and proficiently. If you like spreadsheets and lists, or investigating innovative ways of organizing, you may be a good fit
  • Open to new things: Participants should be excited about challenging themselves to learn new ways of doing the work and partnering with others to come up with creative solutions. 

What will you learn?

Lesson Plan
  • Module 1: Intro to Movement Data
  • Module 2: Data During the Electoral Cycle
  • Module 3: Data for Issue Organizing Campaigns
  • Module 4: Data Collection & the Ladder of Engagement
  • Module 5: Open Data
  • Module 6: Next Top Model

We will also provide supplemental materials on Tests and Experiments, as well as Digital Safety. 

Expectations

This is an asynchronous, self-paced course that culminates with a live debrief conversation on Zoom. Our self-paced course will include 6 modules consisting of recorded video sessions that provide guided instruction to the participant, and a thought and practice exercise for participants to practice what they are learning. Participants can work their way through the modules at their own pace and on their own time. We do ask that all participants complete all 6 modules before the live debrief session.

We recommend participants set aside about 3 hours a week for coursework.

Training Dates

  • Sep 9 – Sep 25, 2025

3 weeks, virtual

Asynchronous/self-paced

$50–$325*

 

Apply

Policies & FAQ

For more information regarding payment, refund policy, and other frequently asked questions, please refer to our Training Policies page. Contact us at data@repower.org if you require further assistance.

Strategy Academy

Overview

In life, we are all natural strategists. From simple things, like working out the best way to get to an appointment on time, or how to surprise a loved one with a holiday gift, to more serious challenges: figuring out how to meet our work deadlines, how to juggle kids, chores, work, and still finding a little time to rest, how to deal with loss and grief in challenging times.

Strategy is hard coded into our bodies. The question for organizers is: how do we become intentional about developing strategies that bring more people in, enable new people to take leadership, and that can be learned from so you can improve each time.

In this course, participants will learn and practice the Strategy components of our Grassroots Organizing Framework. Using practice scenarios, you will have the opportunity to work with others to practice setting goals, doing basic power analysis, identifying key resources, and creating an escalating tactical timeline that moves you towards your objective. Just as importantly, you will have the chance to experience what collaborative strategy can look like so you can bring it back to your community.

Who is this for?

  • Organizers, campaigners, and activists who want to build successful grassroots campaigns.
  • Organizers and campaigners who are looking to build their strategy muscle
  • Leaders who care deeply about their cause and are looking to build their work in proactive, not just reactive, ways.

What will you learn?

At the end of this course you will be able to:

  • Create a power map—a tool to strengthen your power analysis
  • Lay out a clear and concise theory of change
  • Create a timeline of tactics that support your strategic goal
Lesson Plan

Introduction to Organizing & Leadership; Basics of Leadership Teams

  • Learn about the power of grassroots organizing as a power building tool
  • Learn about leadership as a practice of enabling others to achieve purpose
  • Practice setting up the basic pillars of effective interdependent leadership teams

Strategy 1: Power & Goals

  • Learn how to set effective, clear strategic goals that center recruiting others as the main tool for growth
  • Practice power analysis: understanding yourself, your constituency, and the strengths and weaknesses of your opponents
  • Practice laying out a theory of change and a strategic goal

Strategy 2: Tactics & Timeline

  • Learn the principles of effective, engaging, motivating tactics
  • Practice brainstorming & analyzing tactics based on the resources available to your constituency
  • Practice building a tactical escalation timeline that can guide your strategy

Putting It All Together

  • Learn how to revise and sharpen your campaign strategy
  • Reflect on your learnings & how to apply the framework to your own campaigns

Expectations

This is an interactive course with live practice. We ask participants to write in the chat box, share verbally, and participate in breakout group discussion. During breakouts, all participants will be asked to practice. We encourage, but do not require, participants to turn on video at all times, and especially during breakout discussions. If you are unable or unwilling to practice during breakouts, we ask that you let our Lead Trainer know, and you will not be placed in a breakout room. While we will respect that choice, we offer that this course may not be for you as the bulk of the learning happens in the breakout practice.

Training Dates

  • Apr 16 – May 7, 2025

4 weeks, virtual

Wednesdays
6:00–8:00 pm ET

$75–$350*

Apply by April 4, 2025

Apply
  • Sep 24 – Oct 15, 2025

4 weeks, virtual

Wednesdays
6:00–8:00 pm ET

$75–$350*

Apply by September 12, 2025

Apply

*Please refer to the Training Policies page for more information on our sliding scale system. Please reach out to grassroots@repower.org if you have any questions.

Policies & FAQ

For more information regarding payment, refund policy, and other frequently asked questions, please refer to our Training Policies page. Contact us at grassroots@repower.org if you require further assistance.

Storytelling Academy

Overview

Through narrative and storytelling, we—as individuals, communities and nations—can learn how to make choices in response to the challenges of the uncertain world we live in. Narrative is how we communicate our values through stories, bringing alive the motivation we need for changing the world. Because it engages the head and the heart, narrative can instruct and inspire, not only teaching us about why we should act but also moving us to take action.

In this course, participants will learn the Public Narrative Framework and will develop stories about why they are called to leadership (“story of self”), how their values are connected to the collective values of their communities (“story of us”), and what challenges to our values demand urgent action (“story of now”). They will also learn basic practices on how to effectively coach and support others in developing and sharing their own stories.

Who is this course for?

  • Organizers, campaigners, communicators who are interested in the craft of storytelling.
  • Activists who are seeking to hone their storytelling skills to move people to action.
  • Leaders who want to sharpen their story to engage more people in their work.

What will you learn?

At the end of this course, you will be able to:

  • Share your personal narrative in compelling, impactful, and inspiring ways
  • Adjust your personal story for various audiences
  • Begin coaching others on how to develop their personal narrative
Lesson Plan

Narrative for Leadership & Story of Self

  • Learn about the power of storytelling as a leadership tool
  • Practice developing and sharing a personal narrative
  • Practice asking curious questions and coaching others’ narratives

Story of Us

  • Learn how to use group narratives to intervene in moments of crisis, and elevate moments of celebration
  • Practice developing and sharing community narratives that motivate & inspire people
  • Practice asking curious questions and coaching others’ narratives

Story of Now & Linked Narratives

  • Learn how to use stories of urgency and opportunity to agitate and motivate action
  • Practice developing and sharing stories that cut through the noise and focus activity
  • Practice asking curious questions and coaching others’ narratives

Expectations

This is an interactive course with live practice. We ask participants to write in the chat box, share verbally, and participate in breakout group discussion. During breakouts, all participants will be asked to practice. We encourage, but do not require, participants to turn on video at all times, and especially during breakout discussions. If you are unable or unwilling to practice during breakouts, we ask that you let our Lead Trainer know, and you will not be placed in a breakout room. While we will respect that choice, we offer that this course may not be for you as the bulk of the learning happens in the breakout practice.

Participants should set aside about 2–3 hours a week for coursework—including attending live webinar sessions, and reviewing session pre-work.

Training Dates

  • Aug 20 – Sep 10, 2025

4 weeks, virtual

Wednesdays
6:00–8:00 pm ET

$75–$350*

Apply by August 8, 2025

Apply

*Please refer to the Training Policies page for more information on our sliding scale system. Please reach out to grassroots@repower.org if you have any questions.

Policies & FAQ

For more information regarding payment, refund policy, and other frequently asked questions, please refer to our Training Policies page. Contact us at grassroots@repower.org if you require further assistance.

Women of Color Leadership Development Cohort

Overview

Women of Color Leadership Cohort is a 7-week cohort experience curated specifically by and for self-identifying women of color (WoC), with learning spaces designed to amplify the unique leadership abilities within women of color while building connections and continued growth. This cohort experience focuses heavily on heart work—an intentional focus on personal development of women of color mentally and emotionally—addressing participants’ holistic needs to step into authentic liberated leadership.

Participants will cultivate a national network of WoC leaders; develop skills in management, and strategy; and practice centering their intersectional identities as leaders, managers, and organizers. The cohort will develop skills and practices that address the needs of WoC in management and leadership roles including addressing root causes and issues, strategic planning, and organizing as a leader. This program will also cultivate spaces for relationship-building, resource-sharing and health and wellness to help participants find sustainability and joy in the work. The experience will culminate in transitioning to coaching, mentoring, and joining re:power’s alumni network. 

Who is this for?

  • People identifying as both women and people of color (Black, Indigenous, Latine, Asian, Pacific Islander, Middle Eastern, and Multi-racial)
  • Organizers, legislative and policy advocates, and campaign leaders
  • Mid-level managers and directors from various sectors and regions
  • Folks who are passionate about and want to deepen their impact professionally and personally
  • People who are looking for space to pause, reflect and vision to grow their leadership

What will you learn?

  • Develop skills and practices that address the needs of WoC in management and leadership roles, including addressing root causes and issues, strategic planning, and organizing as a leader
  • Practice healthy ways to address stress, historical traumas, and internalized oppression through our practices in meditation, circle practice, breathwork, and collective activities

Month One: WoC Leadership Past

  • Connecting & Leadership Foundations
  • Exploring WOC Leadership Field Trips
  • Root Cause Analysis
  • Organizing & Leadership
  • Organizing as a WoC

Month Two: WoC Leadership Present

  • Management & Strategy
  • Re:defining our Power
  • Deconstructing white dominant practices and leadership styles
  • Applying Emergent Strategy
  • Brain Trust

Month Three: WoC Leadership Future

  • Funding & Communication
  • Visions of Liberation
  • Root Cause Analysis Remixed
  • Visualization Practice
  • Our Vision for Impact

Expectations

This is a dynamic cohort experience and if you are applying, you should prepare to be fully present and engaged throughout. 

We will meet twice in person at the beginning and end of the cohort experience, and we request that you read and follow our COVID-19 protocol.

  • Participants should set aside 3 days for each in-person convening
  • To maximize connection and community-building during in-person gatherings, we will not offer a hybrid virtual option.

In between the in-person meetups, we will meet virtually once a week for eight sessions.

  • For the virtual sessions, we ask that participants actively engage by using the chat function, coming off mute to share verbally, and participating in breakout group discussions. If you are able, we strongly encourage participants to turn on video during virtual sessions.
  • Participants should set aside approximately 4 hours a week for coursework—including attending virtual sessions and homework.

We will be meeting in person during this cohort experience. Please read our latest COVID-19 protocol before proceeding with your application.

COVID-19 Protocol

2025 Cohorts

  • Jul 22 – Sep 11, 2025

12 weeks, in-person & virtual

In-person Opening:
July 22–24, 2025
Baltimore, MD

Virtual Sessions:
July 31–September 4, 2025
Thursdays, 6:00–8:00pm ET

In-person Closing:
September 9–11, 2025
Los Angeles, CA

$350–$7,000*

Apply by June 30, 2025

*Please refer to the Training Policies page for more information on our sliding scale system. Please reach out to wocprograms@repower.org if you have any questions.

Policies & FAQ

For more information regarding payment, refund policy, and other frequently asked questions, please refer to our Training Policies page. Contact us at wocprograms@repower.org if you require further assistance.

Campaign School Series

Overview

Our Campaign School Series are designed as mini workshops for the everyday organizer. We have identified a lesson plan of foundational and core trainings that will help talented organizers (like you!) build, win and sustain campaigns. Each mini workshop will prepare you to build effective, transformative, and winning campaigns. From building healthy campaign culture to ensuring safety protocols for your canvassing team to building scripts for different audiences, we’ve curated these sessions with the busiest leaders in mind. Did we mention these trainings are FREE?! (Please check the sidebar for the corresponding date and time of each workshop.)

Workshops

Building Healthy Campaign Culture

Healthy Campaign Culture should be seen as one of our love languages; particularly the one where we are affirmed, held, honored, and supported to handle the long, laborious campaign days in the field. We invite you to explore best practices and frameworks to be a proactive, intentional and thoughtful leader, supporting healthy campaign culture within your field operations to motivate and develop your base and campaign staff who will build the powerful, people-led movements we all envision.

Script Building for Different Audiences

In this highly interactive session, we will overview and practice different types of organizing language and framing that will help shape and inform how we use communications to build successful field programs. Participants will role play and practice drafting an effective script that connects your target audience with desired outcomes.

Launching & Managing Canvasses

In this two-part workshop we will focus on one of the key ingredients of a successful field program: the door-to-door canvass. Participants will learn how to effectively set up canvasses and manage canvass staff through best practices and role playing.

Physical Safety

Political violence and voter suppression tactics are at an all-time high this election season. In response to this reality, we’ve created this brand new workshop to prepare leaders to build organizational practices that address, respond to and prevent violence and harm targeted to disrupt electoral organizing efforts. Join us for this 2.5 hour training to strengthen your internal and external electoral safety practices for your campaign.

Digital Security

The Digital Security training will support participants to better understand the difference between safety and security, to practice making their campaigns more secure across all devices, and to become more confident in their ability to protect themselves and others from potential harm online.

Who are these workshops for?

  • Grassroots organizers, base builders, campaigners who can facilitate inclusive, productive and positive work environments
  • Folks who have 3+ years of organizing experience
  • Folks who aren’t able to attend our virtual or in-person Campaign School for Issue Organizers this year
  • Experienced managers with strong interpersonal and organizational communication skills
  • Leaders with a commitment to racial, gender and economic equity 
  • Previous experience working in metrics-driven campaigns for direct voter contact
  • Organizers and Communications folks who are new to the digital organizing landscape and want to learn the fundamentals of launching or maintaining a digital presence
  • Folks who are tasked to take their traditional organizing strategy and use it for online engagement
  • Folks who work for organizations with a digital presence but would like to learn how to be in the role of digital organizing and engagement
  • Folks who would like to hone any of the skills listed above

Training Dates

  • Aug 11, 2025

Virtual

Building Healthy Campaign Culture
3:00 PM – 5:00 PM ET

Free

Register
  • Aug 25, 2025

Virtual

Script Building for Different Audiences
3:00 PM – 5:00 PM ET

Free

Register
  • Sep 8, 2025

Virtual

Launching & Managing Canvasses
3:00 PM – 5:00 PM ET

Free

Register
  • Sep 22, 2025

Virtual

Physical Safety
3:00 PM – 5:00 PM ET

Free

Register
  • Oct 6, 2025

Virtual

Digital Security
3:00 PM – 5:00 PM ET

Free

Register

Policies & FAQ

For more information regarding payment, refund policy, and other frequently asked questions, please refer to our Training Policies page. Contact us at electoral@repower.org if you require further assistance.