Overview
Intro to Digital Organizing is a 3-week course curated to teach organizers the fundamentals of building online campaigns. Participants will learn the skills necessary to develop a digital base and presence for their online work. In a “post-COVID” world, our communities are more online than ever, and digital organizing is no longer a “nice-to-have,” but a must-have tactic for winning.
At re:power we approach Digital Organizing through a relational-organizing lens—understanding that the work in the digital realm is not meant to replace what is happening offline. This course will help anyone new to the world of online organizing understand best practices on content creation, strategic messages, building audiences, social media and more.
Who is this course for?
- Organizers and Communications folks who are new to the digital organizing landscape and want to learn the fundamentals of launching or maintaining a digital presence
- Organizers who see the importance of digital organizing but are unsure where to start.
- Leaders, Organizers, and other non-profit folks who want to skill up to work in the field of digital organizing.
What will you learn?
At the end of this course you will be able to:
- Make assessments about your audience in order to tailor content.
- Build strategic messages and storytelling to cultivate community and move people to action.
- Write effective emails, and mobile messages.
Lesson Plan
- Session 1: Intro to Digital Organizing
- Session 2: Finding Our People Online
- Session 3: Email Writing & Targeting
- Session 4: Building Online Communities
- Session 5: Mobile Campaigning
- Session 6: Digital Safety & Security
