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Home > Classroom > Trainings & Events > Campaign School for Field Directors

Campaign School for Field Directors

July 22, 2022

Overview

As we head into another high-intensity election year, re:power’s Campaign School for Field Directors is designed to build the capacity of campaigns to run effective field programs. This 4-part training series will focus on ensuring that field directors gain the skills and tools needed to determine field strategy and goals. This includes recruiting, hiring and managing field staff, voter targeting and contact, messaging and persuasion, and utilizing digital tools for organizing.

Who is this course for?

  • Directors who can facilitate inclusive, productive and positive work environments
  • Folks who have 4+ years of organizing experience
  • Experienced managers with strong interpersonal and organizational communication skills
  • Leaders with a commitment to racial, gender and economic equity 
  • Previous experience working in metrics-driven campaigns for direct voter contact

Ideal applicants come from all walks of life, from seasoned organizers and campaigners looking to sharpen their skills, to beginners who are passionate about organizing and want to start their learning journey. Here are some attributes shared by all our applicants:

Appetite for learning: Whether you have experience in organizing or not, we are interested in organizers and campaign practitioners who are eager to develop their skills further and are committed to learning and growth.

Organizing insight: You don’t need to be a professional politico, but we’re looking for applicants with experience doing organizing work on the ground. That work can be tied to grassroots, electoral, and/or issue organizing. We seek to support organizers who are currently part of a campaign effort or are seeking to build one. 

Dedication to inclusive politics and intersectional solutions: At re:power, we center race, class, gender and sexuality across all our trainings – it’s part of our practice of inclusive politics. We want organizers to be open to new ideas regarding it and to the ideas and contributions from their fellow organizers who will reflect our diverse communities.

Course Expectations

This is an interactive course. We ask participants to write in the chat box, share verbally, and participate in breakout group discussion. We understand that folks have a lot going on though, so if you are not able to participate in a breakout discussion you can let the tech moderator know. We encourage, but do not require, participants to turn on video during breakout discussions.

Lesson Plan

Overview a Field Plan and DVC Basics

Why do you need a field plan and field team to be successful? This course will be an overview of what consists of a field plan, how to create your “North Star” i.e. your campaign Win Number, and will discuss the basics of direct voter contact. 

Targeting Voters & VAN

During this course, we will break down how you target who are the best voters to talk to, as well as how to use the Voter Activation Network (VAN) and navigating it’s limitations. 

Base Building and Digital Tools

Up to this point, we will have identified how to determine your win number,  what should be in a field plan, the basics of direct voter contact, and how to target voters. This course will explore how you build an inclusive base of support and how to craft what you say to your base once you have identified them. 

Developing Your Team

This last course will take everything we’ve covered from previous courses and walk you through best practices on how to build and manage a team you will need to execute your field plan.

Applications Closed

Type Training
Category Civic Engagement
Cost Sliding scale* $200–$500 (full cost)
Dates March 31 –April 21
Location Online
Time Fridays 3:00-5:00 pm ET

*We believe people with more wealth, privilege, and access to money—and who benefit from systems of oppression—should pay more.

If you work at an organization with more than 60 employees, please ask your employer to cover the full cost of this training. If there’s anything that would help you make the request, please let us know.We know that this might be a new way of looking at things. Please reach out to civicengagement@repower.org if you have any questions.

Additional Information

What do people do with their re:power trainings?

re:power alumni have gone on to be campaign managers and field directors on presidential and national issue campaigns, grassroots organizations, and more. Our participants work at institutions that organize and mobilize at the local, state and federal level.

What’s the schedule? Can I come at different times each week?

We built this cohort with the busy schedules of activists in mind. Each week we will offer one unique session.

We highly encourage you to participate in each session of the training series, as the material builds on the skills learned. Attending each session live provides the best opportunity to engage in the materials and discussion. Ultimately we understand the complex lives of organizers and people during the time of COVID, and so each session will also be recorded and available afterwards.

How much time should I expect to spend on the course?

Participants should set aside about 3 hours a week for coursework—including attending live webinar sessions, homework, and biweekly office hours.

What equipment or software do I need to be able to attend the course?

You will need a technological device capable of connecting to the Internet. Windows machines, Macs and Unix boxes all welcome. We will be using Zoom and request that whenever possible, you turn on the video function.

Will we receive copies of the materials I saw in class?

Yes. Copies of the slides, handouts and other supplementary materials will be available to all trainees. We thank you in advance for your feedback.

I have a disability/ need support or an accommodation.

We are dedicated to supporting all of our trainees in their learning. If you need an accommodation or additional support of any kind, please email civicengagement@repower.org with “Accommodation Request” in the subject line and we’ll do what we can.

Past requests for support have included, but were not limited to: early access to materials, different colored hand outs, an alternative method for completing quizzes, requesting facilitators speak directly into the camera and more.

Questions? Please contact us at civicengagement@repower.org

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