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Home > Classroom > Trainings & Events > Digital Fundraising

Digital Fundraising

July 22, 2022

Overview

As the 2022 midterm election nears, our movement will need to harness all our resources to mobilize our communities, inspire action and engagement for the long-term, and win elections. This training will teach candidates, campaign managers & organizers how to run a digital fundraising program from start to finish. Participants will learn the basics of digital fundraising copywriting, projecting income, analyzing statistics and how to grow a dynamic, successful digital subscriber base.

Who is this course for?

  • Grassroots candidates who are new to digital fundraising. 
  • Volunteers, staff and activists who want to use digital best practices to raise money for their organizations or campaigns.
  • Anyone who wants to expand their existing digital organizing skills to include building a holistic, successful digital engagement and fundraising program.
  • No baseline knowledge of digital tools required, but familiarity with digital organizing or CRMs is useful.

Ideal applicants come from all walks of life, though we are especially focusing on beginners who are passionate about their organizations and want to start their learning journey. Here are some attributes shared by all our applicants:

Appetite for Learning: Whether you have experience in organizing or not, we are interested in organizers and campaign practitioners who are eager to develop their skills further and are committed to learning and growth.

Organizing Insight: You don’t need to be a professional politico, but we’re looking for applicants with experience doing organizing work on the ground. That work can be tied to grassroots, electoral, and/or issue organizing. We seek to support organizers who are currently part of a campaign effort or are seeking to build one. 

Dedication to Inclusive Politics and Intersectional Solutions: At re:power, we center race, class, gender and sexuality across all our trainings – it’s part of our practice of inclusive politics. We want organizers to be open to new ideas regarding it and to the ideas and contributions from their fellow organizers who will reflect our diverse communities.

Course Expectations

This is an interactive course. We ask participants to write in the chat box, share verbally, and participate in breakout group discussion. We understand that folks have a lot going on though, so if you are not able to participate in a breakout discussion you can let the tech moderator know. We encourage, but do not require, participants to turn on video during breakout discussions.

Questions? Please contact us at civicengagement@repower.org

Additional Information

What’s the schedule? Can I come at different times each week?

We built this cohort with the busy schedules of activists in mind. Each week we will offer one unique session. We highly encourage you to participate in each session of the training series, as the material builds on the skills learned. Attending each session live provides the best opportunity to engage in the materials and discussion.

Ultimately we understand the complex lives of organizers and people during the time of COVID, and so each session will also be recorded and available afterwards.

How much time should I expect to spend on the course?

Participants should set aside about 4 hours a week for coursework—including attending live webinar sessions, homework, and biweekly office hours.

What equipment or software do I need to be able to attend the course?

You will need a technological device capable of connecting to the Internet. Windows machines, Macs and Unix boxes all welcome. We will be using Zoom and request that whenever possible, you turn on the video function.

Will we receive copies of the materials I saw in class?

Yes. Copies of the slides, handouts and other supplementary materials will be available to all trainees. We thank you in advance for your feedback.

I have a disability/ need support or an accommodation.

We are dedicated to supporting all of our trainees in their learning. If you need an accommodation or additional support of any kind, please email grassroots@repower.org with “Accommodation Request” in the subject line and we’ll do what we can.

Past requests for support have included, but were not limited to: early access to materials, different colored hand outs, an alternative method for completing quizzes, requesting facilitators speak directly into the camera and more.

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