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Home > Classroom > Trainings & Events > Grassroots Fundraising

Grassroots Fundraising

July 7, 2022

Overview

Fundraising and organizing go hand in hand. Just as there are people organizing themselves to take courageous acts of defiance, right next to them are people organizing resources to support those campaigns. Most times, the same organizers leading campaigns are the ones doing the fundraising, without fundraising training. Fundraising is seen as a necessary evil, but this is in part, due to the relationship we have with money and money with the violence of capitalism. Yet fundraising, if it is practiced within a framework of liberation, can ground us in community and sustain our movements for the long-haul.

re:power’s Grassroots Fundraising is a 4-session course curated to teach organizers the fundamentals of building fundraising campaigns. Participants will learn the skills necessary to recruit donors, maintain and develop donor relationships, and launch a fundraising campaign.

Who is this course for?

  • Folks tasked with raising funds for small and medium sized grassroots organizations, full time, part time, or part of their role’s responsibilities.
  • Folks who want to develop and deepen their organization’s relationship with grassroots donors to build more sustainable organizations.
  • Folks who want to develop grassroots fundraising skills to explore new career paths.
  • Folks who would like to hone any of the skills listed above

Ideal applicants come from all walks of life, though we are especially focusing on beginners who are passionate about their organizations and want to start their learning journey. Here are some attributes shared by all our applicants:

Relational & people-focused: Ideal participants are excited to build relationships, to invest in the leadership of others, and to continue telling stories to bring people together and move them towards action.

Organizing Insight: You don’t need to be a professional fundraiser, but we’re looking for applicants with experience doing grassroots work. We seek to support fundraisers who are currently part of an organization or seeking to build one.. 

Dedication to Inclusive Politics and Intersectional Solutions: At re:power, we center race, class, gender and sexuality across all our trainings — it’s part of our practice of inclusive politics. We want organizers to be open to new ideas regarding it and to the ideas and contributions from their fellow organizers who will reflect our diverse communities.

Course Expectations

This is an interactive course. We ask participants to write in the chat box, share verbally, and participate in breakout group discussion. We understand that folks have a lot going on though, so if you are not able to participate in a breakout discussion you can let the tech moderator know. We encourage, but do not require, participants to turn on video during breakout discussions.

Lesson Plan

Session 1: Evaluate the Soil

The first session of this fundraising series will be about identifying the feelings that arise while fundraising and exploring the role that class and money play in our fundraising journey.

Session 2: Planting the Seeds

In this session, participants will be equipped with the fundraising basics of “making the ask”, such as who to ask and how to ask for a gift. Participants will have the opportunity to practice making fundraising asks with each other.

Session 3: Watering Your Flowers

This third session follows the path after receiving your first gift. Participants will discuss best practices to cultivate and engage donors.

Session 4: A Strong Flower Bed

The last session of this series is a workshop on creating a strong fundraising plan. Participants will put together the skills they learned during the first three sessions and draft a fundraising plan.

Questions? Please contact us at grassroots@repower.org

Additional Information

What’s the schedule? Can I come at different times each week?

We built this cohort with the busy schedules of activists in mind. Each week we will offer one unique session. We highly encourage you to participate in each session of the training series, as the material builds on the skills learned. Attending each session live provides the best opportunity to engage in the materials and discussion.

Ultimately we understand the complex lives of organizers and people during the time of COVID, and so each session will also be recorded and available afterwards.

How much time should I expect to spend on the course?

Participants should set aside about 4 hours a week for coursework—including attending live webinar sessions, homework, and biweekly office hours.

What equipment or software do I need to be able to attend the course?

You will need a technological device capable of connecting to the Internet. Windows machines, Macs and Unix boxes all welcome. We will be using Zoom and request that whenever possible, you turn on the video function.

Will we receive copies of the materials I saw in class?

Yes. Copies of the slides, handouts and other supplementary materials will be available to all trainees. We thank you in advance for your feedback.

I have a disability/ need support or an accommodation.

We are dedicated to supporting all of our trainees in their learning. If you need an accommodation or additional support of any kind, please email grassroots@repower.org with “Accommodation Request” in the subject line and we’ll do what we can.

Past requests for support have included, but were not limited to: early access to materials, different colored hand outs, an alternative method for completing quizzes, requesting facilitators speak directly into the camera and more.

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