Overview
The Digital Organizer School (DOS) is re:power’s core offering for progressive organizers, digital practitioners, and communicators who are looking to build technical skills and invest in strategic ability and leadership within the movement. Applicants will be asked to commit to full participation which includes a pre-training online gathering and a 5-day in-person training.
Digital Organizer School is an intensive 5-day training designed to meet people at different points in their career. Whether you are brand new to digital organizing or have been practicing for 1–3 years, you will discover new skills and tools, new strategies and approaches for your work and new relationships with others across the movement. We emphasize strategic decision-making and leadership development to make the training a powerful experience for participants at all levels.
At DOS, you’ll learn how to execute essential digital tactics such as writing effective emails, shifting dominant narratives, online ads, organizing on emerging media platforms, and analytics. You’ll also focus on strategic decision-making and developing digital organizing plans that will be most impactful in your unique community. Finally, you’ll invest in your own leadership at your organization or campaign. This emphasis on strategic decisions and leadership development makes the training a powerful experience for participants who arrive with varying levels of digital organizing experience.
The program begins with an intensive 4-day in-person training where you’ll work in teams to practice what you’re learning through a campaign simulation. On day 5, you’ll present your work to the full group and receive feedback from trainers.
Who is this course for?
- Field Organizers and Communications folks who are new to the digital organizing landscape
- Digital Organizers with under 3 years of experience
- People who want to learn how to integrate a digital program into their current organizing campaign
- Folks who work for organizations with a digital presence but would like to learn how to be in the role of digital organizing and engagement
- Organizing Insight: Folks with experience doing organizing work on the ground. That work can be tied to grassroots, electoral, and/or issue organizing. We seek to support organizers who are currently part of a campaign effort or are seeking to build one.
- Openness to learning: Regardless of experience in organizing online, we are interested in organizers who are excited about challenging themselves to learn new ways of doing the work and partnering with others to come up with creative solutions. People should come ready to be present and engaged.
What will you learn?
- Writing emails
- Building strong digital relationships with your supporters
- Challenging dominant narratives & incorporating stories into your online campaigns
- Analytics & Testing
- Online Advertising
- Mobile Campaigning
- Digital Security
- TikTok and New Media
- Online Fundraising
- Storytelling Online
- Content Creation & Design for the Movement
Expectations
This is an intensive 5-day in-person course with high expectations for participation.
During training sections and breakouts we ask participants to be present, share verbally, and participate in breakout group discussion. Participants will be asked to work in groups to complete a group-based assignment. While some time will be structured for group projects, groups are expected to work together outside of class time as-needed to complete the assignment.
There are limited spaces available for participants in this course. We ask that you commit to meeting these expectations if you apply to the training.
If you’re interested in this course, but not able to join us in person—please check out our virtual Introduction to Digital Organizing course which offers the same curriculum in an online format and paced out over 3 weeks.
