About the course
This three-week course goes deeper into the strategies and tactics discussed in our Introduction to Digital Organizing. Session topics will include Design Training, Data Collection & Syncing, Intro to Analytics, A/B Testing, and more. Participants will be able to immediately apply learnings to their day-to-day organizing.
Who is this course for?
- Digital Organizing Experience: Participants should have participated in re:power’s Introduction to Digital Organizing, or have experience using digital tactics such as mass email and peer-to-peer texting to move supporters to take action.
- Open to New Things: Participants should be excited about challenging themselves to learn new ways of doing the work and partnering with others to come up with creative solutions.
- Data Curious: Ideal participants are ready to take their digital organizing to the next level by adding principles of data & analytics to their strategy.
Ideal applicants come from all walks of life, from seasoned organizers and campaigners looking to sharpen their skills, to beginners who are passionate about organizing and want to start their learning journey. Here are some attributes shared by all our applicants:
Technical Aptitude: Whether you have experience in organizing online or not, we are interested in organizers and campaign practitioners who want to rapidly develop their technical skills.
Organizing Insight: You don’t need to be a professional politico, but we’re looking for applicants with experience doing organizing work on the ground. That work can be tied to grassroots, electoral, and/or issue organizing. We seek to support organizers who are currently part of a campaign effort or are seeking to build one.
Dedication to Inclusive Politics and Intersectional Solutions: At re:power, we center race, class, gender and sexuality across all our trainings—it’s part of our practice of inclusive politics. We want organizers to be open to new ideas regarding it and to the ideas and contributions from their fellow organizers who will reflect our diverse communities.
Course Expectations
This is an interactive course. We ask participants to write in the chat box, share verbally, and participate in breakout group discussion. We understand that folks have a lot going on though, so if you are not able to participate in a breakout discussion you can let the tech moderator know. We encourage, but do not require, participants to turn on video during breakout discussions.
Lesson Plan
- Session 1: Ladder of Engagement
- Session 2: Design for the Movement
- Session 3: Experiments and Tests
- Session 4: Online Ads
- Session 5: Narrative and Storytelling
- Session 6: Rapid Response Activity
