Overview
Campaign School for Field Directors is designed to build the capacity of campaigns to run effective field programs. This 4-part training series will focus on ensuring that field directors gain the skills and tools needed to determine field strategy and goals. This includes recruiting, hiring and managing field staff, voter targeting and contact, messaging and persuasion, and utilizing digital tools for organizing.
Who is this course for?
- Experienced Managers/Directors who want to build inclusive, productive, and positive work environments
- Folks who have 4+ years of organizing experience
- Previous experience working in metrics-driven campaigns for direct voter contact
What will you learn?
At the end of this course you will be able to:
- Build out a comprehensive field plan for your campaign
- Utilize VAN to target the folks your campaign needs to talk to.
- Calculate your “win number” through an inclusive politics lens
- Craft persuasive messages to your inclusive base
- Develop a strong team of paid and volunteer staff for your campaign
Lesson Plan
Overview a Field Plan and DVC Basics
This session will provide an overview of what goes into a field plan, how to create your “North Star” (i.e. your campaign Win Number), and what the basic elements of direct voter contact are.
Targeting Voters & VAN
Break down how to target the key voters that your campaign needs to talk to and learn how to use the Voter Activation Network (VAN) and navigate its limitations.
Base Building and Digital Tools
This session will explore how to build an inclusive base of support and how to craft what you say to your base once you have identified them.
Developing Your Team
Learn the best practices on how to build and manage the A-Team that you will need to execute your field plan.
